GBI issued and sold 4.3 million shares of stock and warrants in November 2014 to investors and management at par $1. The first few Leap Frog tablet apps from the deal were released in December 2014, with two for both Baby Genius and Secret Millionaires Club.
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In June 2014, Genius Brands agreed to license Baby Genius, Secret Millionaires Club and Thomas Edison's Secret Lab to LeapFrog Enterprises for kids' learning tablets. GBI launched a VOD channel of children's entertainment called Kid Genius in October 2015, through Comcast's Xfinity On Demand. īaby Genius' video on demand subscription services were set up online in April 2014. GBI's board of directors included former California governor Gray Davis and American Greetings Corp. Pre-merged Genius Brands CEO Klaus Moeller moved to vice president of special markets at GBI. For example, if you find that a thorough clean often takes you longer than two minutes, you can disable the timer that turns it off once that time is up.Genius Brands International (GBI) was formed in November 2013 from the merger between A 2 Entertainment and pre-merger Genius Brands (former Pacific Entertainment), with the Heywards of A2 taking over as top executives. Smartphone appĪs we've mentioned above, the Oral-B app works with the Genius X to give real-time feedback on your brushing, showing how well you're cleaning each section of your mouth as you move around each surface.Įven if you'd rather not use it every time, the app is still worth installing so you can tweak the way the brush behaves when not connected to your phone. If, on the other hand, you've been told that you tend to miss a particular spot, then the Genius X could be exactly the tool for you, at a very reasonable price.
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If your dentist has advised you that you have a tendency to be heavy-handed then this (combined with the rather vigorous brushing action) might make a higher-end brush like the iO Series 9 or Philips Sonicare Prestige 9900 a better choice. The Genius X will only alert you if you're not pressing hard enough (which takes quite a lot of force), whereas the iO Series 9 will also let you know if you're not applying enough pressure. The Oral-B Genius X has a less sophisticated pressure sensor than the iO Series 9. The Oral-B Genius X takes standard Oral-B brush heads (Image credit: Future) That's a minor quibble though, and the Genius X is an excellent all-rounder – particularly since, unlike some smart toothbrushes, it works perfectly well without its app: its pressure sensor will illuminate to warn you if you're pressing too hard, it pulses to alert you when it's time to move to a different quadrant of your mouth, and the brush powers off automatically after two minutes by default.
If you're concerned about waking your family with early morning brushing, it may be worth paying the extra for the higher-end brush. It's also considerably louder than the Oral-B iO Series 9, which uses a frictionless magnetic motor. In fact, you may prefer to start with the sensitive option, which uses a slower speed, to get a feel for its intensity before you begin using it regularly. The Oral-B Genius X gives a thorough clean, as we found in our tests using disclosing tablets, and even its everyday cleaning mode is quite powerful. The choice of charging options is a welcome addition (not all hotels and Air BnBs will have a suitable shaver socket), though it's a shame there's nowhere in the case to stash the cable. The case is larger than that of the Oral-B iO Series 9, but has a similar robust design, with space inside for the brush handle and two heads. The Oral-B iO Series 9 (right), has a different motor, making it quieter than the Genius X (Image credit: Future) The light's color is customizable through the Oral-B smartphone app (the same one used by all of the company's smart toothbrushes). The Genius X has a pressure sensor, with a bright light just below the brush head that illuminates if you press too hard. A battery indicator at the bottom of the handle shows the remaining charge. Instead, the brush's six modes are marked on the handle, and the currently selected one is backlit. Unlike the Oral-B iO Series 9, the Genius X has no screen. The handle accepts standard Oral-B brush heads, which helps keep cost down long-term compared to higher-end brushes like the iO Series 9, and means you can keep using your stock of heads if you're upgrading from an older Oral-B model. It comes in three colors: blush pink (tested here), black, and rose gold. The Oral-B Genius X is about a standard size for an electric toothbrush, and fits comfortably in the hand. The Oral-B Genius X is supplied with a single brush head, but replacements are relatively inexpensive (Image credit: Future) Design